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Clinical UX Fundamentals.

Designing for clinicians and patients

The learning curve in the health sector is steep, but designing products and services for clinicians and patients becomes easier when you have learned the Clinical UX Fundamentals.

In this multi-part course delivered in association with the Clinical UX Association, designers of all levels and industry backgrounds will learn to apply their UX skills in the context of health systems, behavioral science, clinical trials, safety, privacy, regulatory compliance, and more.

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Creating healthy futures

This one-of-a-kind course focuses on the interaction and experiences that clinicians and patients have with healthcare technology and services. Building on the knowledge and skills required for working in the healthcare field, there is also a need to know about clinical pathways, health assessments, medical records, regulatory affairs, and more in order to design products and services with good Clinical UX.

The intended audience for Clinical UX Fundamentals includes design practitioners working within pharma, biotech, medtech, research institutes, HCPs, and health insurance companies. Due to the corporate focus of this training, the teaching material can be customized to match the needs and context of each in-house team.

Format(s): In-person, Online, Hybrid

Language(s): English

Clinical UX Fundamentals featuring a doctor with patient and mother

This course fills up quickly,
so reserve spots for your team today.

Course modules

Module 1: Realities of healthcare

A focus on how healthcare operates, from a global, national, regional, and local level, and how these insights can affect the design process

Healthcare priorities: how to determine which diseases are focused on globally and locally
Health promotion: how to encourage good health using marketing techniques and behavioral science
Health assessment: using health questionnaires, examination, and investigations to diagnose health
Clinical pathways and care plans: guidelines and processes used to treat and manage disease
Healthcare economics: how to efficiently and effectively manage resources in healthcare
Designing in healthcare: details of factors that can positively and negatively impact designing in healthcare
Healthcare stakeholders: understand more about patients, providers, and payers

Module 2: Healthcare technology

Teaching on the various technologies that are used in healthcare for clinicians and patients

Clinical applications: digital tools used in the administration and provision of healthcare
Medical devices: regulated, digital and physical technology used to provide healthcare
Telehealth: the use of technology to provide healthcare services remotely
Clinical communication: tools used for real-time communication between clinicians
Remote monitoring and digital therapeutics: digital and physical tools used to provide clinician-lite and clinician-free healthcare
Caring in place: using technology to provide healthcare services in someone’s dwelling

Module 3: Healthcare safety and security

This includes lessons on how to prevent harm and failure in healthcare through design, legislation, and governance

Human factors and ergonomics: how to reduce risk and error
Failure in healthcare: examples of destruction and fatal harm in healthcare and how to avoid it
Reducing harm by design: techniques to prevent harm
Privacy and security in digital health: including laws and best practice
Regulation in digital health: details on medical device regulation and the use of clinical trials

Module 4: Healthcare behavioral science

Lessons on how human behavior can be predicted and influenced to improve health outcomes

Neuroscience and behavior: anatomy and physiology of the brain and how this can influence behavior
Behavioral economics theory: how the various aspects of life and society influence decision making
Cognitive biases: errors in the interpretation of information
Healthcare behaviour change theory: theories and models used to explain and predict healthcare behavior
Emotional design in healthcare: applying teachings on emotional design to optimize, the interest, effectiveness, and use of healthcare products and services

Module 5: Clinician and patient experience

A deeper dive into the experiences of clinicians and patients, and how to serve their unique needs appropriately and sensitively

Social determinants of health: how genetics, education, finances, lifestyle, and living conditions influence health
Life as a clinician: teaching on the training, working conditions, and lives of different types of clinicians
Holistic design in healthcare: how healthcare products and services are optimized by considering all touchpoints, processes, and circumstances
Healthcare branding and marketing: How to effectively market and sell healthcare products and services
Clinician-focused experience mapping: deeper exploration of the clinician experience
Patient-focused experience mapping: deeper exploration of the patient experience

Module 6: Designing with emerging technology

Teachings on various technological innovations and how to use them effectively given current limitations and future potential

Emerging technology: overview of new and advanced technology
Augmented Reality and Virtual Reality in healthcare: details on AR and VR and how they can be used in healthcare
Artificial Intelligence in healthcare: details of AI and how it can be used in healthcare
Ubiquitous computing and future interfaces: using technology in multiple locations seamlessly
Effective use of emerging technology: worked examples of emerging technology used in action

Module 7: Designing for complexity

Lessons on how to improve intricate and immense problem situations and bring efficiency to sophisticated processes and working conditions

Socio-technical systems in healthcare: understanding the complex web of people and technology
Soft systems methodology: a tool to solve wicked problems
Exploring through rich pictures: a unique form of experience mapping
Concluding through root definitions: find the root solution to a complex problem
When healthcare IT projects go wrong: examples of poorly solved socio-technical system problems

Module 8: CUX maturity

Teaching on how to raise the profile and use of UX within a team, and embed UX practice throughout an organization, guidance on how to deal with factors that hinder successful UX practice

Introduction to UX maturity: details of how to measure the effectiveness of UX output
Raising UX maturity in healthcare: strategies to increase the presence and use of UX professionals
ABC of successful teams: a team working framework
ROI and KPIs in healthcare: how to measure the success of UX in healthcare

About the facilitator

Dr. Gyles Morrison, MBBS MSc

Clinical UX Strategist

Dr. Morrison is a Clinical UX Strategist with a 10-year history in healthcare. Starting as a doctor in the UK, he now works internationally, helping UX professionals and healthcare companies make products and services that are valued by clinicians and patients. His specialist areas include digital therapeutics, healthcare behavior change, health equity, and the professional development of UX practitioners.

Dr. Morrison has taught thousands of people around the world on the topic of healthcare UX for universities, design courses, and conferences. His professional work as a Clinical UX Strategist has also taken him across the globe, working for digital health startups, the NHS, and large pharmaceutical companies.

He is the founder of the UK-based Clinical UX Association, a non-profit providing events, training, and networking opportunities to improve the use and access of healthcare technology and services.